The sales assistant will theatrically wrap the candle in black tissue paper then gently seat it in a posh black and cream box, spray some more sheets of black tissue paper with Jo Malone's latest fragrance, (in my case, Earl Grey & Cucumber), stuff the scented tissue paper around the candle in the box, put a cream ribbon around the box, put the box in one of those terribly chic Jo Malone carrier bags and put yet more scented tissue paper into the carrier bag around the box. The whole thing reminded me of that scene in Love Actually where Rowan Atkinson wrapped Alan Rickman's illicit purchase for his fancy woman.
After all that effort at presentation, I was very disappointed at how insipid the (extremely expensive) candle actually was. If you stuck your nose on the candle and had a good sniff, it did smell gorgeous but the problem was, when you burnt it, the scent was very faint. You could hardly smell it at all. To be honest, I've had better results from a Yankee candle. Occasionally, if I'd burnt it for a long time, like three hours, you could start to smell something but even then it didn't linger.
Quite frankly, it was a waste of £39.